These diagrams illustrate that although the process is streamlined, it is not a straight line. The path to discovery [using design thinking] allows for a wealth of influence and information, and discovers fresh opportunities.

Being relevant to today’s consumer and marketplace calls for vigilance and adjustment. What is working (and not working) for other brands, in all categories? Our explorations create excitement while supporting your basic brand truths. We simplify the complex, and establish a rich uniqueness.

How good is your brand story? How well are you communicating the story, and what sets you apart?

Being competitive in this fragmented world is an ongoing challenge. Our process works in your brand’s new world.