Consumer vision is our reference to the mind’s eye . . .
how the consumer sees your brand in their life.
It is their mental picture of your brand, from their point of view.

Our Visibrand™ boards are a snapshot of how your brand appears to the consumer. Visibrand™ boards can be made for the current brand or for the brand’s future goal. The brand image is unique and ownable, and serves as a guide for visual brand executions that will resonate with the consumer (design or redesign of identity, pack, web, etc.)

Example: At right are two Visibrand™ boards that express the
consumer attitude toward the Alka-Seltzer (global) brand:
prior to brand refresh [left], and the new brand goal [right].

We recommend Visibrand™ boards as an integral step in gaining consumer understanding and advantage.