HOME IMPROVEMENT: OUTDOOR

Objective

• Establish weed prevention as a retail
category, and Preen as the lead brand.
• Create a consumer-friendly pack, with
more contemporary brand expression.
• Maintain brand equity.

Solution

Weed prevention is a confusing concept for consumers. Part of the pack's role is to help consumers understand what the product does. Input from research was integral in creating efficacious copy and desirable imagery. The redesign projects a contemporary brand image, with an approachable architecture, enhanced
sub-brand design,
and appealing
photography. The
equity of yellow
was maintained.