NONPROFIT: ARTS

Objective

Create a mark for a non-profit cultural organization in the arts.

Solution

Once a year, Brandesign embraces a worthy non-profit whose mission and values we admire. ArtPride New Jersey promotes and lobbies for all the arts in the State of New Jersey. For this organization, we created a brandmark that elevates the organization, by importing a classic sense of culture, spirit and grace. The sweeping arch of the 'P' aspires to a higher place for the arts. The blue and red colors were selected for positive response within the goverment sector.