DELI BAKERY

Objective

Create a contemporary, unified image for the brand.

Solution

Brandesign performed a brand valuation, then developed the brand's future image, creating visual elements that would be used across all brand properties: packaging, website, etc. The contrasting blue color improves shelf visibility, and is proprietary to the brand. Appetizing photography shows usage, important for trial. Core and specialty line segmentation upholds umbrella image